Move at AI speed.
Approved by medical.

AI creative tools for pharma. Videos, banners, and stills built around your approved claims and safety language.

Babou
VYNTARO · DTC
  • VYNTARO · DTCPatient campaigns and education
  • VYNTARO · HCPClinical messaging for prescribers
  • NOVENTA · DTCConsumer awareness campaigns
  • CALDORA · HCPHCP education and materials
Master :60 Broadcast
Campaign video16:9
Source reference

VYNTARO Core Claims Matrix (Apr 2026).pdf · p. 14

Select a claim to preview

VYNTARO and its claims are fictional editor demo content.

Babou builds DTC campaigns, HCP videos, patient education, MOA animations, social ads, display banners, congress content.

Plug Babou into your creative workflow.

Bring your work into Babou at any stage, then take editable files back into the tools your team already uses.

  1. Production

    Find the right footage and assemble the first cut.

  2. Creative development

    Animate your Figma designs and build concepts around approved claims.

  3. Post-production

    Revise existing cuts, motion graphics, and effects in your project.

  4. MLR review

    Prepare storyboards, source references, and change history for your reviewers.

  5. Versioning

    Adapt the approved campaign into cutdowns, social ads, and banners.

  6. Campaign updates

    Apply claim or ISI changes across every affected ad, with your team’s approval.

Claims, ISI visibility, legibility, and fair balance checked on every revision.

Resize without
rebuilding.

Create cutdowns, social ads, and banners from one approved campaign. Layouts, motion, and effects adapt, with compliance checked on every revision.

Compliance checks

ISI stays visible
Safety text legibility
Fair balance

Update every ad affected by an ISI change.

Drop in the revised PDF. Review what changed and where it appears. Accept once to carry the update into every linked ad.

Every linked ad checked against the revised PDF

Works with the tools you already use.

Build and revise your project in Babou, then export finished creative or editable files.

Take your work with you

Format
After Effects project
Includes
Editable layers, text, and timing
Vyntaro_campaign_v03.aep
VYNTARO · Savings end card1080 × 1080
VYNTARO savings end card with the patient offer and terms1
  1. 01Alex R.

    Selected the approved savings claim.VYNTARO Savings Card · access claim

  2. 02Babou

    Linked the claim to its source.Core Claims Matrix · p. 18 · v2

  3. 03Alex R.

    Revised the end-card headline.“See how Lenmark could help you save on VYNTARO”

  4. 04Babou

    Applied the revision to the creative.Savings claim, terms, and source link retained

Ready for MLR review.

Babou links every piece to its approved claims, original references, and ISI version. The review package includes that provenance and the full change history.

Download example packagePDF · Example VYNTARO review package

Frequently asked questions.

How does it work?
Babou uses AI to build and revise creative from your materials. Start with something as simple as a PDF of approved claims. Add your safety information, brand guide, campaign assets, or an existing project, and Babou builds on that context to make the work more complete and more specific to your brand. Not sure what to bring? Talk to our team.
What source files can we work with?
Bring Figma designs, After Effects or Premiere Pro projects, Blender assets, footage, images, and brand assets. PDFs, Word documents, and PowerPoint decks can provide approved claims, safety information, and brand guidance. Start with what you have and add more as you go.
What can we export?
Export video, Lottie animations, HTML5 banners, and stills. Depending on your project type, you can also take editable projects or timelines into After Effects, Figma, Premiere Pro, Final Cut Pro, and DaVinci Resolve. You can also export a review package with the creative’s claims, references, and change history.
Can we use Babou across multiple clients and brands?
Yes. Give each brand its own brand space, with its creative assets, brand guidelines, approved claims, and safety information. Your team can work across clients while keeping each brand’s materials separate. HCP and patient campaigns can each have their own space, with the claims and guidance for that audience.
Can Babou change approved copy?
Use your approved claims and safety language as the source, and specify which wording must stay fixed. Review any proposed copy changes before accepting them. A revision does not make new wording approved; your MLR team retains sign-off.
What happens when our ISI changes?
Upload the new ISI to identify affected creative and review the proposed changes. Once you accept the updates, Babou revises the affected pieces and checks ISI visibility, legibility, and fair balance on each revision. Your team reviews the updated creative before release.
How long does it take?
Timing depends on your source material, the creative, and the revisions you need. Babou moves quickly, but accuracy, safety, and compliance come first. Building a first draft and getting a campaign approved are different steps; your team stays in control of review and sign-off.
What goes to our MLR reviewers?
Export a review package with the creative’s claims, source references, ISI version, and change history. Veeva PromoMats integration is coming soon. Babou checks against your configured guidance; your medical, legal, and regulatory reviewers make the approval decisions.
Does Babou use our data to train AI models?
Enterprise customer inputs and outputs are not used to train our models. For other accounts, our standard training policy and opt-out options apply. See our Privacy Policy for details.

Let’s try it with your campaign.

Bring a campaign, project file, or approved claims PDF. We’ll show you what Babou builds.

Talk to our team

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