Babou native

UC Chika Vision

TOKYU OOH · Shibuya Scramble Square Urban Core B2F, 2-24-12 Shibuya, Shibuya-ku, Tokyo

UC Chika Vision is an ultra-wide concourse ribbon in Shibuya Scramble Square, built for immersive brand motion across an indoor pedestrian flow. Its stretched format creates a strong environmental impression when creative is designed as a continuous band.

Production spec

7.33:1Aspect

landscapeOrientation

60sMax duration

OnAudio

NoneMask

Audio: Audio on the R asset only; L asset must be silent. Speakers mounted left-of-center.
Safe area: Delivered as 3-panel L/C/R sets (up to 3 sets / 9 assets); panels in a set share identical duration.
Lead time: Materials due 5 business days before broadcast (by 12:00); 7-day Monday-start unit
Delivery: Submit via TOKYU OOH; pre-delivery encode verification required

Production notes

The ribbon is delivered as left, center, and right panel sets, with audio and reset behavior that must be handled deliberately.
Approximate aspect ratio is 7.3:1 across the combined ribbon.
Audio is carried on the R asset only because speaker placement is left-biased.
A 1-2 second black frame appears at every midnight playlist reset.

Location

Shibuya Scramble Square Urban Core B2F, 2-24-12 Shibuya, Shibuya-ku, TokyoOpen in Google Maps

Make this screen yours.

Bring your existing creative and Babou will make it shine on this screen. Or build something new from the ground up. Either way, you’ll give the crowd something worth looking up for.

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Spec sourced from the owner’s published material. View source · last checked 2026-06-25