The IMAX, Waterloo
Ocean Outdoor · BFI IMAX, 1 Charlie Chaplin Walk, South Bank, London SE1 8XR, UK
The IMAX at Waterloo is a curved LED wrap around the cylindrical BFI IMAX building, billed by Ocean Outdoor as one of Europe's largest advertising canvases.
Production spec
4 screensResolution
landscapeOrientation
NoneMask
- Audio
- Outdoor LED; no published audio.
- Safe area
- Bottom ~1.5m has poor viewing angles - keep logos/critical copy out. Steel brackets 0.76m x 0.45m, 2.24m apart, also to be avoided.
- Lead time
- Legacy vinyl deadline was 2 weeks prior to campaign (all copy approved by Ocean and BFI); full wrap took ~3 days to post.
- Delivery
- [email protected]
Production notes
- Artwork wraps a full cylindrical drum split into four faces, and DeepScreen 3D effects must be pre-warped to the curve while dodging steel brackets and a dead bottom strip.
- Now digital LED (48,000 LEDs); formerly a vinyl wrap.
- DeepScreen 3D anamorphic capable on the curved surface.
- ~1,734 m2 canvas; drum treated as 4 faces (N/S/E/W), each ~30.1m x 14.4m.
- Total wrap ~120.4m circumference x 14.4m high.
- Digital pixel resolution not publicly published; legacy vinyl spec was 300dpi at 10% scale.
- Site is sensitive: BFI is a charity, so no controversial creative.
Location
BFI IMAX, 1 Charlie Chaplin Walk, South Bank, London SE1 8XR, UKOpen in Google Maps
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Spec sourced from the owner’s published material. View source · last checked 2026-07-02