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Piccadilly Lights

Landsec · operated by Ocean Outdoor · Piccadilly Circus, London W1, UK

Piccadilly Lights is London's best-known digital billboard, a curved LED landmark at Piccadilly Circus. It gives global campaigns a premium public-stage presence in the West End, surrounded by retail, theatre, tourism, and constant foot traffic.

Production spec

5490×2160Resolution

2.54:1Aspect

landscapeOrientation

40sMax duration

NoneMask

Audio: Audio not addressed on the public page; outdoor LED with no published audio capability.
Safe area: Patchwork slot occupies one of six positions for most of the cycle; full-takeover creative uses the entire 5490x2160 canvas.
Lead time: Not published on the public page; contact Ocean Outdoor.
Delivery: [email protected]

Oast House Archive / CC BY-SA 2.0

Production notes

The screen can operate as a shared patchwork for multiple brands, with scheduled rotations and periodic full-screen moments.
Up to six brands can occupy the patchwork layout.
Patchwork positions rotate every 90 seconds.
Each brand receives a full-screen 40-second takeover every 10 minutes.

Location

Piccadilly Circus, London W1, UKOpen in Google Maps

Make this screen yours.

Bring your existing creative and Babou will make it shine on this screen. Or build something new from the ground up. Either way, you’ll give the crowd something worth looking up for.

Bring your creative

Spec sourced from the owner’s published material. View source · last checked 2026-06-25