One Times Square
Jamestown · operated by New Tradition (display system by SNA Displays) · 1 Times Square, New York, NY 10036
One Times Square is the home of the New Year's Eve Ball and one of the most valuable advertising addresses in the world. Its modernized LED network turns the tower into a layered Times Square media landmark, with vertical, corner-wrap, ticker, marquee, and blade displays facing the district's heaviest pedestrian flows.
Production spec
6 screensResolution
mixedOrientation
RequiredMask
- Mask
- Surface-specific mapping required; no public creative delivery template found.
- Safe area
- Use SNA's public display summary for geometry; final delivery spec comes from New Tradition/operator workflow.
- Lead time
- Via New Tradition / owner sales workflow.
- Delivery
- owner/operator sales flow
Production notes
- Seven exterior LED assets share one landmark tower, so a campaign has to account for very different shapes: a 12-story east spectacular, a 90-degree corner wrap, a long ticker, a three-sided marquee, a blade, and smaller Broadway-facing display.
- SNA lists 7 displays totaling 17,605 sq ft, 11.4 million pixels, and 12 mm pixel pitch.
- The main east spectacular is 3780x1110 and roughly 148'10" tall by 43'8" wide.
- The corner-wrap display is 2560x2220 and wraps 7th Ave and 42nd St across roughly 8,800 sq ft.
- Use the public dimensions for planning only; final file maps, templates, and delivery requirements come from the media operator.
Location
1 Times Square, New York, NY 10036Open in Google Maps
Make this screen yours.
Bring your existing creative and Babou will make it shine on this screen. Or build something new from the ground up. Either way, you’ll give the crowd something worth looking up for.
Spec sourced from the owner’s published material. View source · last checked 2026-06-26