Lightyear Media · 1552 Broadway, between 46th & 47th St, New York, NY 10036
A towering Times Square spectacular on Broadway between 46th and 47th, the Express Screens wrap three faces of the building in full-motion LED. The placement is built for launches, entertainment drops, and brand takeovers that need to feel impossible to miss in the middle of the district.
Live surface Return (non-live wrap)
Production spec
7 screensResolution
mixedOrientation
30 or 60Frame rate
15sMax duration
CBR 40Bitrate
OffAudio
RequiredMask
Accepted files
JPGMP4MOV
Audio
Amplified sound is not permitted in Times Square.
Mask
AE template ships SCREEN MASK alpha mattes per surface; content alpha-matted into each screen region.
Lead time
7 business days prior to air (10 days first time); custom build by LYM = 3 week minimum
Seven surfaces wrap three building faces, with the main canvas split across stacked panels and return faces that usually carry supporting brand marks.
Screens 2 and 5 read as one 1560x2692 canvas across a 64px gap.
Returns 1, 4, and 7 face the opposite direction from the main Broadway-facing panels.
The supplied After Effects template uses SCREEN MASK alpha mattes per surface.
Location
1552 Broadway, between 46th & 47th St, New York, NY 10036Open in Google Maps
Make this screen yours.
Bring your existing creative and Babou will make it shine on this screen. Or build something new from the ground up. Either way, you’ll give the crowd something worth looking up for.
