Cross Shinjuku Vision
Cross Space Co., Ltd. · operated by MICROAD DIGITAL SIGNAGE / YUNIKA (sales via jeki - JR East Japan Planning) · 3-23-18 Shinjuku, Shinjuku-ku, Tokyo (JR Shinjuku Station East Exit station square front)
A 4K curved LED screen wrapping the corner above the East Exit plaza of JR Shinjuku Station, best known for the viral anamorphic 3D cat that greets crowds. The curvature and forced-perspective content make it read as a true three-dimensional object from the plaza.
Production spec
3160×1360Resolution
16:7Aspect
landscapeOrientation
29.97Frame rate
30sMax duration
OnAudio
NoneMask
Accepted files
JPGMP4MOV
- Audio
- Audio included except after 11pm; 48kHz/16bit stereo.
- Safe area
- Anamorphic 3D content must account for the screen curvature and plaza viewing angle.
- Lead time
- Submit 7 business days before broadcast.
- Delivery
- jeki (JR East Japan Planning) / Cross Space sales workflow
Production notes
- Because the illusion depends on the screen's curve and a fixed viewing angle from the plaza, 3D content must be built with correct anamorphic perspective rather than treated as a flat 16:7 canvas.
- Faces the JR Shinjuku Station East Exit station square (outdoor landmark).
- Curved surface designed for anamorphic '3D' content viewed from the plaza.
- 6mm pixel pitch; full-screen delivery canvas is 3160 x 1360 px.
- Audio is included except after 11pm; broadcast 7am-midnight (18h, 17h guaranteed).
- Video: MP4 or MOV in ProRes 4:2:2 (HQ), 29.97fps, 48kHz/16bit stereo. Stills: JPEG at 100dpi.
- Submit deadline: 7 business days before broadcast. Spots run 15 or 30 seconds.
Location
3-23-18 Shinjuku, Shinjuku-ku, Tokyo (JR Shinjuku Station East Exit station square front)Open in Google Maps
Make this screen yours.
Bring your existing creative and Babou will make it shine on this screen. Or build something new from the ground up. Either way, you’ll give the crowd something worth looking up for.
Spec sourced from the owner’s published material. View source · last checked 2026-07-02