Billboards/New York

Broadway Beacon

Dream Outdoor · 206 W 49th St, Times Square Gateway, New York, NY 10019

Broadway Beacon sits at the 49th and 7th Avenue entrance to Times Square, giving brands a premium gateway position into the district. The rebuilt lower digital spectacular adds curved full-motion storytelling to a site that already carries prominent static faces.

1320w x 420h2320w x 420h32768w x 787h

Production spec

3 screensResolution
mixedOrientation
RequiredMask
Mask
Curved digital surface; estimated pixel map needs confirmation.
Safe area
Dream's public page confirms physical format and capabilities; estimated pixel delivery should be confirmed before production.
Lead time
Via owner sales workflow.

Production notes

  • The placement combines two static displays with a new curved full-motion digital spectacular, so campaigns need to separate hero motion from supporting static presence.
  • Dream lists the new curved full-motion digital spectacular at 31' x 109'.
  • The site includes three distinct canvases and 3,588 sq ft of display area.
  • Use the static faces for support messaging and the curved digital spectacular for the hero motion.

Location

206 W 49th St, Times Square Gateway, New York, NY 10019Open in Google Maps

Make this screen yours.

Bring your existing creative and Babou will make it shine on this screen. Or build something new from the ground up. Either way, you’ll give the crowd something worth looking up for.

Spec sourced from the owner’s published material. View source · last checked 2026-06-26

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