ABC SuperSign

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The Walt Disney Company / ABC · operated by Disney Advertising · 1500 Broadway (Times Square Studios), New York, NY 10036

The ABC Supersign wraps the Times Square Studios facade with one of the district's most recognizable media surfaces. Its association with Good Morning America and Times Square broadcast culture gives campaigns a strong entertainment and news landmark context.

Production spec

mixedOrientation

RequiredMask

Audio: Capable of HD video and live feeds from 20+ sources per ABC.
Mask: spec not public
Safe area: Production spec provided after partnerships/sales engagement.
Lead time: Via owner sales/partnerships.
Delivery: [email protected]

Production notes

The facade combines multiple wraparound screen forms, including wavy LED ribbons and curved tickers, and inventory is handled privately.
The display includes positive and negative radius curves.
It is used daily as part of the Good Morning America studio environment.
Plan for multiple curved and ribbon-like surfaces rather than one standard rectangle.

Location

1500 Broadway (Times Square Studios), New York, NY 10036Open in Google Maps

Make this screen yours.

Bring your existing creative and Babou will make it shine on this screen. Or build something new from the ground up. Either way, you’ll give the crowd something worth looking up for.

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Spec sourced from the owner’s published material. View source · last checked 2026-06-25