20 Times Square
701 Seventh Property Owner LLC · operated by Times Square Edition / property media operator · 701 Seventh Avenue, New York, NY 10036
20 Times Square wraps the Times Square Edition's podium with one of New York's largest continuous LED media walls. The screen sits at the northern end of the bowtie, turning the hotel and retail base into a massive full-motion gateway for Times Square arrivals.
Production spec
6096×2743Resolution
2.22:1Aspect
mixedOrientation
RequiredMask
- Mask
- Wraparound media wall; final mapping is not public.
- Safe area
- Treat as operator-gated despite public architectural and secondary technical detail.
- Lead time
- Via owner/operator sales workflow.
- Delivery
- owner/operator sales flow
Production notes
- The display is a single enormous wraparound media wall, so creative needs to be composed for long street-level frontage rather than a conventional flat rectangle.
- Plan for a long wraparound street-level read across roughly 200 linear feet of frontage.
- The screen is reported at 10mm pitch with about 16 million LED diodes.
- Keep the main idea legible from multiple approach angles along the bowtie.
Location
701 Seventh Avenue, New York, NY 10036Open in Google Maps
Make this screen yours.
Bring your existing creative and Babou will make it shine on this screen. Or build something new from the ground up. Either way, you’ll give the crowd something worth looking up for.
Spec sourced from the owner’s published material. View source · last checked 2026-06-26